Alma & Profhilo Exhibition Pavilion

For this exhibition pavilion, the goal was to create a high-impact environment that reflects the precision and innovation of the aesthetics industry. We moved away from traditional trade show layouts in favor of a “cyber-luxe” aesthetic, using a dark, moody base to let the lighting and brand assets do the heavy lifting.

The space is defined by sharp geometric lines and integrated LED neon—specifically a signature purple for the Profhilo zone and a clean, clinical white for Alma. By using high-gloss black flooring, we achieved a mirrored effect that doubles the visual impact of the lighting, making the booth feel larger and more immersive.

Functionally, the booth is split into three distinct experiences: high-visibility lightboxes for product education, integrated digital screens for live demos, and a central lounge area for networking. The result is a futuristic, professional space that balances technical sophistication with an inviting atmosphere for clinical partners.