A fresh, Italian market-inspired beauty pop-up featuring light wooden crates, yellow-and-white striped canopies, and vibrant floral product displays.
Designed for the Prada Beauty Summer Market 2026 activation at Siam Paragon and Central Chidlom, this concept translates high-fashion beauty into a playful, outdoor European market stall experience. The installation replaces traditional cosmetic counters with custom timber crates, mobile wooden display carts, and striped fabric awnings.
Products like lipsticks, balms, and fragrances are arranged alongside fresh fruit props and sunflower displays to create a tactile, summer-inspired atmosphere. The open floor layout encourages customer exploration across multiple mobile units, balancing Prada’s clean architectural branding with a lively, immersive street-market feel.
